In a world increasingly focused on sustainability, leading global brands are investing in Plastic Credits to meet their environmental goals while addressing the urgent plastic waste crisis. Brands like Caudalie SAS, Bentley Motors, GP 23, Clarins, SPF Diana (THAILAND) Co., LTD, Société Générale Private Banking, Vinventions, NutriAsia Inc, Wyeth Philippines Inc, ZenWTR, Touchland, Peanut Butter and CO., and Nestle Phillipines are setting new standards by adopting innovative solutions to become environmentally compliant and achieve Plastic Neutrality. In addition to this brands taking significant leap, “Alliance to End Plastic Waste” an organization with a clear intention of reducing plastic waste from the environment is supporting projects/initiatives which are
collecting and recycling plastic waste from hotspot generation areas. Through its support they have reduced 118,580 tons of plastic waste from the nature.
What Are Plastic Credits?
Plastic Credits function similarly to Carbon Credits, providing a verified mechanism for reducing, collecting, and recycling plastic waste. For every metric ton of plastic responsibly removed from nature, credits are issued, ensuring a direct and measurable impact.
These credits are meticulously documented and live-tracked, providing credibility, transparency, and accountability. By investing in Plastic Credits, brands can offset their unavoidable plastic waste, showcase their commitment to environmental stewardship, and gain recognition as sustainability leaders.
The Business Case for Plastic Credits
The adoption of Plastic Credits isn’t just an environmental initiative it’s a smart business move.
Boost Consumer Loyalty: According to Capgemini, 64% of consumers feel happier when purchasing sustainable products, while Forbes states over 88% of consumers choose to remain loyal to brands that show substantial and genuine support for environmental or social issues[1]. These initiatives boost revenue growth as well as environmental protection from waste reduction.
Enhance ESG Reporting: Integrating Plastic Credits into sustainability reports strengthens brands’ transparency and demonstrates their commitment to global standards.
Competitive Advantage: The 2023 Sustainable Market Share Index, an annual research initiative at the NYU Stern Center for Sustainable Business (CSB) shows consumer packaged goods (CPG) products with sustainable attributes marketed on the package enjoy 18.5% market share, up from 17.3% in the previous year the largest single-year increase in the last five years[2].
[1] https://nogood.io/2024/03/19/sustainable-marketing-strategies/
[2] https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/news-events/news-insights/press-release-despite-inflation-sustainable-products-hold-185-cpg-market-share-increase-12
Brands Leading the Change
From the beauty industry to automotive giants, companies across sectors are stepping up:
Nestlé Philippines: Pioneering plastic waste reduction in Southeast Asia.
Plastic Credit Exchange (PCX): Diverted over 100,000 tons of plastic waste, setting a benchmark for impact-driven initiatives.
Caudalie SAS, Clarins: Incorporates Plastic Neutrality through Plastic Credits into ESG reporting, aligning with global sustainability benchmarks.
The Plastic Problem: Why We Need Action
In 2024, an astounding 220 million tons of plastic waste will be generated worldwide. Alarmingly, one-third of this waste or 69.5 million tons will be mismanaged, polluting our ecosystems. Only 9% of plastic waste generated globally is recycled, underscoring the need for alternative solutions like Plastic Credits. Plastic waste contributes 4% of annual global greenhouse gas emissions, making its reduction critical in combating climate change. Nations like China, India, Brazil, and Mexico contribute 60% of the world’s mismanaged plastic waste, emphasizing the need for collective action.
Moving Beyond Greenwashing
In an era plagued by false sustainability claims, Plastic Credits offer a credible alternative to empty promises. Unlike greenwashing practices, where claims of “100% recycled content” often lack verification, Plastic Credits ensure measurable, third-party-audited, UN accredited registry recognition results.
By integrating Plastic Credits into their strategies, brands can transparently demonstrate their progress toward achieving Sustainable Development Goals (SDGs) while fostering consumer trust.
The Future of Sustainability
Plastic Credits represent more than just an environmental solution they are a catalyst for change. By addressing their plastic footprint, brands can:
- Achieve Plastic Neutrality.
- Enhance stakeholder confidence.
Contribute to global efforts to combat climate change.
Join the Movement
The journey toward a sustainable tomorrow begins today. By investing in Plastic Credits, brands can make a tangible difference while paving the way for a cleaner, greener future. Let’s lead the change together.
Ready to align your brand with sustainability?
Contact us to learn more about how Plastic Credits can help your business achieve Plastic Neutrality.
Source :
Verra Registry
Plastic Credit Exchange
Disclaimer: Above content does not constitute any legal advice and is only provided for educational purpose.
Climeto Sustainable Services Private Limited is an environmental consultancy. If you need any more information on the above you can contact us:
For Business Enquiry : business@climeto.com
For General Enquiry: info@climeto.com
Reach directly via call: +91-90399 46410