Plastic neutrality means that for every amount of plastic created, an equal amount of plastic waste is retrieved from the environment to be appropriately disposed of - either recycled or repurposed. We work with brands to calculate their plastic footprint and recover the equivalent amount from the environment in high leakage countries, such as Indonesia or India. Some brands want to go further and recover more plastic than they emit, earning them Plastic Neutral + status. . Every contribution directly prevents plastic from entering our oceans and supports the development of local waste management infrastructure.